Monday, October 17, 2011

Pamela Anderson and PETA--Sarah via Robin



While searching for images to discuss for this blog post, I came across this disturbing, offensive, and demeaning image of Pamela Anderson.  This image clearly portrays women as a “piece of meat”.  PETA teamed up with Pamela Anderson to show how women are being portrayed and realistically being viewed as by many men.  In many cultures, women are viewed as second class and it has evolved into men taking advantage of women like a piece of steak.  Pamela Anderson is known in our culture as being an object of sex which she clearly portrays in this image.  She is wearing a skimpy bikini and is posed in a “sexy” position.  Her hair and makeup are perfectly done which helps to show how women must be appealing to men or they won’t be “accepted”.  While she sits in a famous sex pose, her body is divided as that of a cow or pig, defining each area as it were to be sold as meat.  From this picture, nothing matters except the “cut” of meat.  Personality, smarts, and integrity are not listed among the accounted for attributes.  This image also helps to show that the opinions of society have shaped the classifications throughout our culture.  Due to the classification system of women in society, it provides an easy depiction of this photo by the general population. 
                  Peta’s main goal is to decrease animal abuse and to make it aware to the public of animal neglect.  This issue now extends into how women are treated within society.  Animals are not the only creatures being viewed as meat but women are as well and it is time for change.  Women are just as much human and males and should obtain equality in society.  Women are many a times viewed as objects of sex and “meat” in advertisements to catch the attention of many males.  While this may help the object being advertised sell, but has a negative effect on women.  Many women think that if they do not contain the “perfect” body that they will not be accepted by men and therefore won’t be accepted by society.
                  I believe that this image is not only influenced by society, but by politics and gender rankings.  Women are many times ranked lower than men and many people believe this system.  Many men think that they are superior to women and they should be the ones in the household to cook, clean, and tend to the children.  The time has come for our corrupt society to change its views and make women equal in dominance.

3 comments:

  1. Good post. I thought this was a very good analysis especially because women are looked at like "pieces of meat." I like how this shows two different causes in one ad. I like how you said that the real things that matter in a relationship - personality, integrity, smarts are not listed here. The only things that are listed are the physical which can be very demeaning to women.

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  2. Some of the Peta's advertisements go WAY to far! I believe there have been commercials with women in lingerie eating vegetables in a sexy manner. Like you said, this company is trying to minimize animal abuse... where do girls who are half naked fit into the picture? They take their advertisements WAY to far. They are classifying women as lesser worth than men.

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  3. Clever ad for PETA and pam anderson. P.S. Pam looks stunning which proves that this ad catches mens attention ;)

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