The Beast

If we look at this commercial close, there are lots and lots of clues and signs for the audience to obviously know that the car was portrayed as a wolf. The commercial starts off with a half moon on a rainy and foggy day at a barn out in nowhere surrounded with large pine tress. As the car enters the scene, the herd of sheep looks and scatters to take cover away from the vehicle. The watchdog was also alerted, but just sort of look at it and when the car comes to a stop at a stop light, it is closely looked and the camera's focus is now completely on the car and not the environment or the reactions of other animals/living objects. Now, the narrator's voice tone of presenting the car as an actual real life wolf on a documentary video made it seemed more like it was not a car but something else, not to mention the word choices that are spoken throughout the commercial (hunger, "a rare beast, half dream half real", heartbeat, etc.). This commercial's real goal is to give the audience or the buyer a feel of how dark, mysterious, and powerful this car really is. It's a head turner. People will be looking at it where ever you go. Without the narrator's voice, it would probably make the commercial appear differently because we would not know what it's actual message would be and the camera might just be taking pictures of the environment to add on to the commercial for looks. Ultimately, the narrator's goal is to persuade the audience to believe this car is truly the ultimate keeper to take home and nest in the garage. It falls within Stuart Hall's "Circuit of Culture" because it is a consumer's product and purposely advertised for the consumers. It is a production to consumption representation.