Beer and Football

To begin with apologies for the late post, i wasn't able to post to the blog earlier due to some technical troubles. So this is my post for the first blog entry, sorry for the confusion.

Both objects portrayed in this commercial are ingrained in contemporary american culture, forcing the average american to consume thousands if not millions of messages about each throughout the year. The image clearly is attempting to link football and beer, which is no surprise because of the masculine undertones of both, generally speaking. By linking the two of these they make this link even more present and convincing, making it seem that to not consume both Sunday night football and beer is not masculine. Not to mention, unpatriotic. The red, white, and blue on the Coors light can emphasizes the position that both beer and football are patriotic. I mean whats more american than enjoying a cold beer on the 4th of july or a rugged sport like football. Through the link of images with similar connotations and extreme popularity, the use of color, and the cultural importance of both the NFL and Coors light, both objects are consumed by millions of people within are culture, this of course is regulated by an agency banning certain signs and symbols on television at different times. In this case the image (advertisement) was produced by a company to promote the further consumption of there product by associating it with football and patriotism. This is all accomplished through presenting the product/object/image in the advertisement and context of a super bowl. And last but not least this all impacts are identity as a whole since we live in america we obviously want to be patriotic and iv grown up watching football so therefor i must consume more Coors!